Fashion photography | Yva / Else Neuländer Simon, 1925 – 1938
Yva, Hairstyles Fashion, 1930 Yva, Ellen Estelle, 1931
Yva, Lady reading newspaper, 1932 Yva, Legs, 1929
Yva, Semi-nude, 1930s Yva, Fashion Model Jantzen, 1932
Yva, The Sleeper, 1933 Yva, Beim Sekt, 1936
Yva, Charleston, 1926-27 Yva, Dancer, 1933
Yva, Berlin, 1930s Yva, 1930s
Yva, Tanzbar Yva, Sonja Kogan, 1931
Yva, Portrait of a woman with necklace and earrings, 1930 Female legs, 1920s
Yva, Model in a black silk evening dress, 1930s Yva, Fashion study, 1930
Yva, Model in a silk and lace ensemble by Neumann, 1930 Yva, Model wearing a cocktail dress, Berlin, 1930
Yva, Model in a knit outfit, 1930s Yva, Garden Party Dress, 1935
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Yva (1900-1944) was the professional pseudonym of Else Ernestine Neuländer-Simon who was a
German Jewish photographer. In 1925, Yva established her own photographic studio in a favorable
location, near the avenue of Kurfürstendamm. In 1926, she had a brief collaboration with the painter
and photographer Heinz Hajek-Halke, but due to a copyright dispute, they severed their partnership.
Her brother, Ernst Neuländer, was a co-owner of the modeling salon Kuhnen and he hired her to
shoot his models. She was able to publish ten photographs in Die Dame in 1927, which served as a
breakthrough to the top fashion magazines of the day. She embraced the modernist approach using
technical composition and avant-garde imagery, both capturing the sexual revolution of the period
and emphasizing the female form in ungendered ways, which allowed her flexibility as an artist.
When the Nazi Party came to power, she was forced into working as a radiographer. She was
deported by the Gestapo in 1942 and murdered, probably in the Majdanek concentration camp
during World War II.
Yva, Self-portrait, 1925 Unknown photographer, Yva, 1930s
