Fashion photography | Yva / Else Neuländer Simon, 1925 – 1938

Yva, Hairstyles Fashion, 1930                                                          Yva, Ellen Estelle, 1931
yvaYva2B beine 1929
Yva, Lady reading newspaper, 1932                                                   Yva, Legs, 1929
Yva Female2Bsemi nude2B1920sYva2BFashion2BPhoto2BModell2BJantzen2Bc1932
Yva, Semi-nude, 1930s                                               Yva, Fashion Model Jantzen, 1932
The2BSleeper252C2B1933Modell2Bmit2BWeinglas252C2Bphoto2Bby2BYva252C2Bca.2B1925 1938
Yva, The Sleeper, 1933                                                                     Yva, Beim Sekt, 1936
Yva Charleston2B1926 1927Yva252C2BDancer252C2B1933
Yva, Charleston, 1926-27                                           Yva, Dancer, 1933
Yva2B2528Else2BNeul25C325A4nder Simon2529Else2BNeul25C325A4nder2BSimon252C2Baka2BYva2B2B252842529
Yva, Berlin, 1930s                                                   Yva, 1930s
                       Yva, Tanzbar                                                Yva, Sonja Kogan, 1931
Yva, Portrait of a woman with necklace and earrings, 1930                                                                  Female legs, 1920s
Yva, Model in a black silk evening dress, 1930s                                          Yva, Fashion study, 1930
Yva, Model in a silk and lace ensemble by Neumann, 1930                           Yva, Model wearing a cocktail dress, Berlin, 1930

Yva, Model in a knit outfit, 1930s                                                    Yva, Garden Party Dress, 1935
Yva (1900-1944) was the professional pseudonym of Else Ernestine Neuländer-Simon who was a
 German Jewish photographer. In 1925, Yva established her own photographic studio in a favorable
 location, near the avenue of Kurfürstendamm. In 1926, she had a brief collaboration with the painter
 and photographer Heinz Hajek-Halke, but due to a copyright dispute, they severed their partnership.
 Her brother, Ernst Neuländer, was a co-owner of the modeling salon Kuhnen and he hired her to
shoot his models. She was able to publish ten photographs in Die Dame in 1927, which served as a
breakthrough to the top fashion magazines of the day. She embraced the modernist approach using
 technical composition and avant-garde imagery, both capturing the sexual revolution of the period
 and emphasizing the female form in ungendered ways, which allowed her flexibility as an artist.
When the Nazi Party came to power, she was forced into working as a radiographer. She was
 deported by the Gestapo in 1942 and murdered, probably in the Majdanek concentration camp
 during World War II.
Yva252C2Bself portrait252C2B1925Unknown2Bphotographer.2BYva2B2528Else2BSimon Neulander2529.2Bc.2B1930s
     Yva, Self-portrait, 1925                                                     Unknown photographer, Yva, 1930s

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